Process-Costed Pricing

Transparent, Cost-Based Pricing

Our pricing is derived directly from process costs — every AI action is measured, and we pass the efficiency to you with clear margins.

MonthlyAnnual Save 20%

Starter

Perfect for trying out AI marketing research

Free
  • 1 project
  • 50 AI leads/month
  • 10 Sales AI messages/month
  • 2 prediction simulations/month
  • 3 focus group sessions/month
  • 5 sentiment analyses/month
  • 1 report/month
  • Community support
Most Popular

Professional

For growing teams running active campaigns

$49/month
  • 10 projects
  • 500 AI leads/month
  • 200 Sales AI messages/month
  • 20 prediction simulations/month
  • 30 focus group sessions/month
  • Unlimited sentiment analyses
  • 10 reports/month
  • Lead scraping & CSV import
  • Product knowledge base
  • Priority email support

Business

For agencies and large marketing teams

$199/month
  • Unlimited projects
  • 2,000 AI leads/month
  • 1,000 Sales AI messages/month
  • 100 prediction simulations/month
  • Unlimited focus groups
  • Unlimited sentiment analyses
  • 50 reports/month
  • All 11 simulation platforms
  • Lead scraping & CSV import
  • Custom AI agent personas
  • API access
  • Priority support

Enterprise

Tailored solutions for large organisations

Custom
  • Everything in Business, plus:
  • Unlimited AI leads
  • Unlimited Sales AI messages
  • Unlimited predictions
  • Unlimited reports
  • Dedicated account manager
  • SSO & team management
  • Custom integrations
  • On-premise deployment option
  • SLA & uptime guarantee
  • Custom model fine-tuning
  • Bespoke onboarding & training

Process Cost Transparency

Every price is derived from actual AI processing costs. Here's the breakdown.

Monthly Cost Scenarios

See our actual cost-to-serve for different user profiles vs. plan pricing

Light User

→ Starter plan
20 AI-gen leads$0.012
1 scrape runs$0.013
1 enrichments$0.006
15 Sales AI msgs$0.045
1 predictions$0.026
5 interviews$0.005
3 focus Qs (5 personas)$0.030
3 sentiments$0.006
1 reports$0.005
Total AI cost$0.15
Plan priceFree

Active Marketer

→ Professional plan
100 AI-gen leads$0.060
5 scrape runs$0.065
3 enrichments$0.018
80 Sales AI msgs$0.240
5 predictions$0.130
20 interviews$0.020
15 focus Qs (5 personas)$0.150
10 sentiments$0.020
4 reports$0.020
Total AI cost$0.72
Plan price$49
Gross margin99%

Agency Team

→ Business plan
500 AI-gen leads$0.300
20 scrape runs$0.260
15 enrichments$0.090
300 Sales AI msgs$0.900
15 predictions$0.390
50 interviews$0.050
40 focus Qs (5 personas)$0.400
30 sentiments$0.060
10 reports$0.050
Total AI cost$2.50
Plan price$199
Gross margin99%

Large Enterprise

→ Enterprise plan
2000 AI-gen leads$1.200
80 scrape runs$1.040
60 enrichments$0.360
1000 Sales AI msgs$3.000
80 predictions$2.080
200 interviews$0.200
100 focus Qs (5 personas)$1.000
80 sentiments$0.160
40 reports$0.200
Total AI cost$9.24
Plan priceCustom

Pricing Model Summary

Cost Structure

Variable costs: LLM API calls (gpt-4.1-mini) — $0.001 to $0.026 per action depending on complexity

Fixed costs: Database, hosting, and compute — included in platform overhead (Abacus AI infrastructure)

Average cost/user/month: $0.30 (light) to $4.50 (power user)

Margin Strategy

Starter (Free): Loss leader for acquisition. Max ~$0.30/user/month cost, absorbed for conversion

Professional ($49/mo): ~97% gross margin at moderate usage. Value-based pricing anchored on research time saved (traditional: $5K-50K/project)

Business ($199/mo): ~98% gross margin. Full platform access for agencies and large teams

Enterprise (Custom): Tailored pricing for large organisations with dedicated support, SLA, and custom integrations

SOC 2 Ready
Enterprise security
< 3s Response
Fast AI processing
Priority Support
For paid plans